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Coming to terms with Mansory

The Mansory booth in Geneva

10/03/2014 04:36 |  Comments: 


Danny started life in the media as an ad organizer, but quickly stepped up to become a journalist at Hungary’s biggest daily paper, then made a jump to the best-known biking magazine from where life took him to a university in Brussels to study. When he returned, we snapped him up right away and since then he’s been our extremely successful editor of public affairs. As a long-distance motorbiker, Danny also doubles as an editor at our mag for two-wheel lovers, Lives with a girlfriend, has a cat.

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Mansory is one of the exhibitors having a glass wall up from day one, and I can understand why.

After two press days the Geneva Motor Show opened its doors to the wider public on 6 March. To keep the crowd at bay and protect their goods the manufacturers tend to install glass walls at this point, and make their representatives armed with a soft cloth do rounds more frequently to fight fingerprints.

Mansory is one of the exhibitors having a glass wall up from day one, and I can understand why. Everything around here is incredibly expensive (think many thousands of Euros) and, well, disgustingly kitschy. Usually both. It all started back in the ’80s when Kourush Mansory realized that there is no shortage of a certain type of well-off consumer willing to hit on anything that is said to be special, unique, or better than, say, a simple Ferrari. The business has been flourishing, Mansory’s been coming up with new upholstery and paint job designs for the current car models every year. Even a line of energy drinks, coats, women’s bags, and tires have been launched under the name.

Since buying the Swiss Rinspeed in 2007, Mansory won’t keep his hands off the engines, either. Are you losing sleep over your Bentley Flying Spur having only 625 PS? Are you the butt of jokes in your neighbourhood since it became public that the top speed of your Rolls Royce is limited to 250 km/h? Don’t worry, there’s a solution to everything. Even to the problem of driving to MyDonald's in a Lambo with 1600 PS.

The V12 turbo engines of the British are relatively easy to tune, provided they have 700 PS to start with and do 0-100 in 4 seconds. Most of them only receive a more open exhaust system and a new reprogrammed ECU. The Carbonado GT made of a Lamborghini Aventador LP700-4 is a whole different story. The 6.5-litre Lamborghini engine has been disassembled and everything in there believed not to be able to take the new output doubled by two turbos has been replaced. All it took was a new cylinder head, new pistons, connecting rods, bearings, and a new camshaft to please Mr. Mansory. The result? 1,600 PS and 0-100 km/h in 2 seconds.

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